I guess it was just a matter of time before it happened, but I like the change. IBM has rebranded their Rational Software Conference to the 'Innovate Conference". After having merged the WebSphere Technical Exchange and SOA conference into "Impact", it only makes sense to rebrand the Rational Conference. Tivoli is the "Pulse" conference. This might open the attendance up to newcomers who otherwise have not heard of Rational Software. So, I've got one paper submitted. On to create at least two more. Hopefully one will get approved and I'll get my golden ticket!